Shopify stores have many duplicate URLs (collections, tags, pagination) that waste crawl budget. A custom robots.txt helps Google focus on your product and collection pages that actually matter for rankings.
Shopify generates hundreds of duplicate URLs through tag pages, paginated collections, and variant URLs. Blocking these in robots.txt improves crawl efficiency and prevents thin content issues.
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How to Generate Robots.txt for Shopify — SEO Optimized
- Select All bots (*) as user agent
- Add Disallow: /cart, /checkout, /account
- Add Disallow: /collections/*+*, /collections/*?sort_by*
- Add Disallow: /search, /admin
- Add your sitemap URL (usually /sitemap.xml)
- Copy output and add via Shopify theme editor (robots.txt.liquid)
Pro Tips
- Shopify uses robots.txt.liquid — edit in Online Store > Themes > Edit code
- Never block /collections/ entirely — only filter/sort variations
- Block /account and /checkout to keep private pages out of index
- Add sitemap: https://yourstore.com/sitemap.xml at the bottom
Frequently Asked Questions
Can I edit robots.txt on Shopify?
Yes, since 2021 Shopify allows editing via robots.txt.liquid template. Go to Online Store > Themes > Actions > Edit code > Templates > robots.txt.liquid.
What should I block on Shopify?
Block /cart, /checkout, /account, /search, collection filter URLs (/collections/*+*), and sort URLs (/collections/*?sort_by*).
Does Shopify have a default robots.txt?
Yes, Shopify auto-generates one that blocks /admin, /cart, /checkout. But it does not block duplicate collection/tag pages.
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