Add QR codes to your flyers, posters, brochures, and print ads to bridge offline marketing with digital engagement. Track campaign performance by using unique URLs per material. Free, branded, professional.
Print marketing without QR codes is a dead end — readers cannot easily visit your website. QR codes convert print impressions into website visits, sign-ups, and sales.
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How to QR Code for Marketing Materials — Bridge Print to Digital
- Create a campaign-specific landing page or use UTM-tagged URL
- Paste the URL in the QR generator
- Brand with your campaign colors and logo
- Download SVG for print-quality output
- Place prominently on your marketing material with clear CTA
Pro Tips
- Use UTM parameters for tracking: ?utm_source=flyer&utm_campaign=summer2024
- Place QR code with clear call-to-action: "Scan for 20% Off" or "Scan to Learn More"
- Minimum 2.5×2.5 cm on flyers, 5×5 cm on posters
- Test scan before sending to print — verify the URL works correctly
Frequently Asked Questions
How to track QR code scans from marketing?
Use UTM parameters in your URL (e.g., ?utm_source=flyer&utm_medium=print). Track in Google Analytics under Campaigns. Use different UTMs for different materials.
What size QR code for a flyer?
A5 flyer: minimum 2.5×2.5 cm. A4 flyer: 3×3 cm recommended. Always include white space (quiet zone) around the QR code for reliable scanning.
Should QR code be on front or back of flyer?
Front is better for scan rates. Place near the bottom-right where eyes naturally end. If front is too crowded, back works but gets fewer scans.
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